Pioneering Sustainability

Our Daily Commitment as Entrepreneurs, Designers, and Humans.

We Believe in

Sustainable Innovation

Traditional textile printing uses vast amounts of water, energy, and waste. To produce the cheapest product most mills ignore the massive impact on our environment. However, Fashion Formula works daily to counteract the status quo and minimize our impact. 

Our processes use 95% less energy than traditional textile printing.
We use only 100% renewable energy sources. We are proud to say we have an eco-conscious production virtually no water used.

We Believe in Safe Material

Our materials are ethically sourced and bought from UK trusted mills
where possible, helping the local economy and reducing our carbon
footprint.  All of the mills we work with use are REACH accredited, and
many also hold SEDEX accreditation.

We Believe Local Production

We produce your entire order in our NW London mill, and we are happy to accommodate pick-ups to reduce our carbon footprint. 

We Believe in

Great Britain

Proud members of Make it British, we opt for responsible sourcing from trusted local mills. We're an accredited 'London Living Wage' employer, ensuring our team's financial wellbeing.Our print-on-demand services at our North West London mill mean no excess, no waste. We encourage carbon emission reduction with free pickup services.

Our printing uses zero water and less energy than a fan heater – that's 95% less energy than traditional textile printing. Plus, we power up with 100% renewable energy.

Our inks, Oeko-tex and GOTS 6.0 approved, ensure safety even in children's products. Our fabrics pass stringent EN71-3 certification & are formaldehyde-free.

We Believe in

Zero Waste

The fashion industry has a bad reputation for wasteful practices however we at Fashion Formula implemented a  'zero waste policy.We send excess fabric and cut-offs to local charities, schools, and educational institutes for reuse.
Professional waste management companies currently recycle paper and ink waste to avoid being sent to landfills. All our machines are fitted with energy-saving cut-off switches which result in reduced energy consumption when idle.

We Believe in Our Team

Fashion Formula focuses on building a diverse, inclusive team and
culture, one in which all voices are welcomed and heard. This culture of
belonging reflects the diversity of the creatives we work with, the
people who print our products, and the businesses we serve.

We are committed to paying the London Living Wage for staff and beinga fair, open, and responsible employer. We believe strongly in equal pay and opportunity between gender, race, religion and otherwise.

We invest in the education and training of young artists and students in textile printing and fabric production.

We Believe in Shopping Small

As a part of our business model, we are committed to supporting small
and medium businesses. Shop Small is a nationwide movement to celebrate small businesses every day and help communities thrive and stay
vibrant. By shopping at small businesses, you show your support to your community.

It is important to us at Fashion Formula to help small businesses, by
giving them opportunities they wouldn't have with traditional textile

We Believe in

Minimising Fabric & Ink Waste

We print on demand, meaning we only print what you order. Our cotton & linen printing processes use no water and produce less than a thimble of ink waste per 100m printed. All of our inks meet the Oeko-Tex 100 Class 1 and GOTS 5.0 requirements and are safe for kids (EN71-3 certified).
We ONLY print what is needed, no more wasted fabric sitting on shelves. We don't resell or restock any printed material that is returned to us.
When printing mistakes happen or material that doesn't pass quality control (although we are proud to say this doesn't happen often) we donate the fabric to charity, universities and schools. Unwanted material is always recycled. 

Proud to support

Zero-to-landfill initiative

maakeLess Fabric waste

Give fabric a second life and become more sustainable with minimal cost.

There is an opportunity to take action. It’s our responsibility as entrepreneurs, as designers as humans.

''Fashion entrepreneurs lead the charge for sustainable progress,
embracing the United Nations' goals. Through powerful partnerships, we
tackle challenges and seize opportunities, driving transformative change across industries. Together, we shape a sustainable future for all
entrepreneurs.'' - Artemis Doupa,Co-founder