Sustainable Innovation: How Design Businesses Can Innovate For Sustainability in 2024

Every day, manufacturers and scientists are experimenting with new methods of creating new materials to find the ultimate innovative sustainable materials and apparel. 

In the past few years, they have come up with all sorts of different methods of making sustainable alternatives to leather and other fabrics. They have tried using various fascinating products to make fabric out of, from octopus and mushrooms to different fruit fibres and everything in between.

Of course, not all of these are affordable to create, and yet others aren’t environmentally friendly in the long-term. So let’s look at some of the new sustainable fabric used in the fashion industry that have passed the test because their manufacture is technologically sound and they are eco friendly. 

These materials are already gracing the runways in various Fashion Weeks around the world, used by savvy fashion designers in the industry whose aim is to save the planet.

Fashion Designer Stella McCartney’s Take on Sustainable Innovations

One fashion designer who is at the frontline of sustainability is UK stalwart, Stella McCartney, whose label is known for its use of eco friendly practices. She refuses to use any materials that would harm animals, like leather, feathers, fur or skins in any of her designs.

This brand is well known in the industry as it uses organic cotton, which is a natural fabric. When it comes to synthetics, McCartney uses a fabric made out of recycled plastic bottles, called Econyl. She also uses sustainable faux fur textiles. 

Currently, she is exploring new ways to recreate silk. She has used one type of silk called Peace Silk. It's a combination of traditional silk and silk that she has made from silkworms. These worms turn into moths and emerge naturally from their cocoons. 

Fabric makers only collect the silk once the moths have flown away. Unfortunately, this silk is not strong enough and the brand has found it difficult to find enough silk produced this way to create garments from.

Silk: More Innovative Fabrics From Stella McCartney

The luxury brand has joined forces with innovative biotechnology company Bolt Threads in California. Together they are changing the future of silk industries. They are doing this by researching spiders. 

They have used the spiders to made a vegan silk that is strong, long-wearing and soft, called Microsilk. The method they use to produce this silk is not harmful to the environment. They make the material out of yeast, sugar and spider DNA.

Why Sustainable Fabrics are Becoming a Necessity

Like Stella McCartney, there are many designers who are working together with innovative manufacturers towards more sustainable fabric production. 

Globally, companies are experimenting with products and production methods of sustainable textile products that can reduce their business’ carbon footprint. 

We manufacture sustainable cloth products in a way that reduces the emissions of carbon dioxide and other greenhouse gases. We produce these fabrics using methods that require no chemical treatment, or very little. They also require little or no water, less energy and no fertilisers or pesticides to grow.

To read more about our eco friendly material, take a look at the guide we’ve compiled on Sustainability and fabrics UK businesses choose for their products. It reports custom research on the subject and gives insights trend reports etc.

Innovative Green Fashion Fabric & Materials

Every day people create new and more unusual innovative fabric technology to make the fashion industry more sustainable. We all know the common denominators that everybody is using – organic cotton, linen, hemp and recycled polyester. 

All of these textiles have their place, but there are others that are extremely new and exciting that have taken the industry by storm. 

Factories make a number of these textiles out of what we term ‘a waste product’, a by-product of a particular industry. 

By creating fabrics out of these items, we are reducing waste as well as making the materials with more gentle manufacturing methods that don’t harm the environment. Perhaps manufacturing them requires less water, or chemicals than traditional fabrics, or releases less carbon dioxide (CO2) emissions. 

Factories manufacture some from recycled fabrics or other recycled products, while scientists in laboratories are making synthetic materials, too. No matter how we make them, they are definitely more sustainable than synthetic fabrics.

Piñatex

People have made a number of different fabrics to simulate leather. This particular fabric, made out of fiber from the pineapple leaf, is one of the most popular and is incredibly similar to leather material. 

The pineapple leaf isn’t really useful; people think of them as agricultural waste products. However, because of new fabric technology, we are finally putting them to good use! Now, when workers harvest pineapples, Piñatex manufacturers are collecting the leaves and extracting their long fibres using special machines.

They then wash, dry and purify the leaves to eliminate any impurities. Before people started using these approximately 40,000 tons of leaves a year to make materials, they left them to rot or burned them. 

A fluffy fibre remains. Workers mix it with a corn-based polylactic acid. This transforms the fibre into a non-woven mesh we called Piñafelt. They dye this using GOTS-certified pigments and coat it with a special resin they create from polyurethane. This makes the material even more hard wearing and also makes it waterproof.

The Process of Making Piñatex

The entire process of manufacturing Piñatex is sustainable. It doesn’t require water or fertiliser to produce, or more land. And the 100% vegan leather-like material made is sustainable, strong, breathable, flexible and soft. It’s easy for people to print on it, sew and cut it. They use it to make a number of different fashion products.

Brands currently using Piñatex include Hugo Boss, a fashion brand that’s been around for almost a century but is extremely fashion-forward. They make their limited edition 100% vegan trainers using Piñatex. Even fast fashion houses Zara and H&M are some of the 800+ global brands using this fabric.

Mylo – Mushroom Leather & Mirum – Animal Leather

Fashion designer Stella McCartney premiered mushroom leather as one of her sustainable fashion textile innovations in apparel for her Spring/Summer 2022 collection. She showcased a handbag made from Mylo mushroom leather, which was available this year. They styled the handbag on McCartney’s iconic Falabella handbag, one of her classic signature designs.

The same company that is now creating synthetic silk for McCartney – Bolt Threads – came up with Mylo. This material, also called mushroom leather, is a vegan alternative that people made as one of the sustainable fashion materials that have minimal impact on the environment. 

Manufacturers make it out of mycelium, threads taken from mushrooms’ root structure. They grow these mycelium cells on beds of organic substances in a farming facility powered by renewable energy. 

The cells transform into an inter-connected 3-dimensional network. They then process, tan and dye this material so that it becomes a soft, supple, hard-wearing material similar to leather. 

Information tells us that the first garments made out of mushroom leather were a pair of trousers and a bustier top for Stella McCartney. Other brands using this material include activewear brands Adidas and Lululemon.

More recently, there's Mirum, a 100% plastic-free alternative to animal leather was created by the brand Natural Fiber Welding (NFW). Apparently, it can be endlessly recycled. It's been invested in by Stella McCartney and Ralph Lauren. 

Banana Fibres

This particular fabric isn’t new – people have used it since the 13th century. Workers create it from the stems and stalks of bananas, by-products that we have little use for and normally throw away as waste. 

People use various methods to create material from these fibres – in fact, they also use fruit fibre such as mango and orange fibre to create fabric. Usually, they strip down the stems and stalks until they can view strands. They subsequently dry them and knot them together by twisting them, to create strong natural strands that are similar to natural bamboo. 

We use banana fibre to make various different material of various weights and thickness. Over the centuries they have made ropes, mats and even hand-crafted paper out of banana fibre. Currently, they use the fibre to make vegan wallets, handbags and beads as well as paper.

It’s not that easy to make fabric from the banana fibres – one has to boil them in an alkaline solution to soften and separate them. Then one creates long threads by joining those threads which one spins while wet to ensure they don’t break. Then one can dye or weave them.

Stinging Nettle Fibre 

The stinging nettle is a very easy plant to grow and needs less water and pesticides than cotton, making it more sustainable. We create the plant based textile from stinging nettle once we have removed the sting from its stalks. We harvest and dry these during the summer.

We then break the stalks into woody sections and cut them to remove every leaf. We separate the pieces and remove the strands, then we spin them. We then twist them so that they become durable.

Incidentally, people have utilised these fibers since the Bronze Age, but became this type of fibre became less popular once we discovered cotton. We have used this fibre to make ropes and fishing nets, and sometimes we mix it with cotton or wool to create clothes. We make some materials entirely out of nettle fiber; in fact, American clothes brand Pangaea has made an entire denim range out of nettle fabric.

Grape Fibre – Vega

Made with grape waste from the wine industry, Vega's manufacturing involves no toxic chemicals, heavy metals or other dangerous solvents. Used by Calvin Klein, Ganni and Pangaia, it's 45% water-based.

We Make Sustainability a Priority with our Innovative Fabrics 2024

We work daily to make our work more sustainable. It's our responsibility as entrepreneurs, as designers, as humans.

More than 10,300 small and medium businesses have worked with us at maake to introduce sustainable digital material printing into their brand. Many have become more visible as a result and have seen an increase in growth in their respective industries. 

Read about our take on Sustainable Fabrics Innovation on our website right away and find out How you can Make a Difference by Using maake’s Materials and saving on fabric waste. In fact, we have a fabulous waste production initiative called maakeLess Fabric Waste – check out all the details online.

While traditional textile printing uses vast amounts of water, energy and waste, we work daily to counteract the status quo and minimise our environmental impact during production. Our production processes use 95% less energy than traditional material printing. Our policy is to use only 100% renewable energy sources. We are proud to say we that we produce everything sustainably and we use virtually no water in our print processes.

Read our guide to Sustainable Textile Printing here.

maake's Sustainable Textile Innovation

Also part of our policy: we believe in safe materials. We ethically source all our fabrics and buy them from UK trusted mills wherever possible, where production is eco friendly, helping the local economy and reducing our carbon footprint. Also, we work with mills that REACH has accredited. Many have also been accredited by SEDEX. Find out all about Textile Certifications here.

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